CustomerLens

Customer behavior tracking and segmentation

Not all customers are created equal. CustomerLens analyzes your entire customer base and segments them into actionable groups: VIPs, At-Risk, and Window Shoppers. Understand exactly who is buying, their lifetime value, and their purchase frequency, so you can tailor your marketing and increase long-term retention.

Key Benefits:

• RFM (Recency, Frequency, Monetary) analysis
• Calculates true Customer Lifetime Value (CLV)
• Identifies VIP and 'At-Risk' cohorts
• Customer cohort retention curves
• Purchase time-lag analysis
• Export segments directly to ad platforms
• Tracks customer acquisition cost (CAC)
• Predicts next-purchase dates
• Deep dive into individual customer profiles
• Identifies most profitable demographic